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How to Build and Train a Team (demo) - Decisions in Dentistry

how does search engine optimization work

how does search engine optimization work

how does search engine optimization work


 Search Engine Optimization

Search Engine Optimization (English: program Optimization), referred to as (SEO), is that the science of improving the looks of an internet site or website page within the results of free (unpaid) search engines like Google in order that it appears within the first results, by studying how The work of program and therefore the factors affecting the ranking and improvement of search engine results, also as treatment of some errors and problems within the sites, which is one among the branches of the sector of e-marketing.
In view of the importance of the primary search leads to the search engines due to their great impact on the amount of tourists to the location through search engines, which incorporates the standard search and therefore the look for pictures and videos (audio and visual materials), places and news, the importance of this field has increased, which has become specialists and experts, and is additionally taught. .
Workers during this field are divided into two types: White hat owners is that the use of legitimate and natural methods to enhance website ranking, and black hat owners by using devious, illegal and illegal methods.


Search Engine Optimization
The beginning of SEO (1990) was when website owners began preparing their sites to seem in program results. During that period, website owners noticed the particular value of a page appearing from their website within the first pages of program results. But the term SEO actually began to be utilized in 1997 AD, after 10 years 2007, Jason Gambert registered the term (SEO) as a trademark within the trademark registry in Arizona, but since the term (SEO) can't be registered as a trademark, the trademark was confiscated From them and return the acquisition price thereto .
The early days of program s were filled with suffering because getting advanced ranking in search engine results was easier and abusers used unnecessarily repeating keywords in their site pages to urge high ranking in search engines, and program users suffered from those pages appearing frequently in results The search doesn't contain the knowledge that it claims to be, which results in the loss of user time, but search engines have begun to review strategies to defend themselves from these abusers.

The importance of improvement and its various methods
Search engine optimization is a component of program Marketing (SEM). For this field, specialized companies and consultants are involved within the process of configuring search engines for his or her clients' websites. There are two classifications of the practices utilized in preparing the location for search engines,

The first is (the white hat), which may be a group of methods authorized by search engines, like that provided by Google to site managers, and it includes the structure of content and improving the standard of the location .
The second is (black hat), which is against the law and rejected deceptions, which are considered by the owners of the (white hat) method as an unfair thanks to improve the looks of web sites and therefore the owners of the (black hat) method answer them that the overall goal of optimizing the (search engines) is to enhance the looks of your site without anyone else within the search engines, regardless of the method.

Search engines display three sorts of results on search results pages (in English: SERPs): pay-per-click ads (CPC), paid embedding into program directories, and natural search results.

The goal of program optimization is to enhance their rank and position within the natural results when writing specific keywords. Today, program optimization is presented as a separate service and a part of e-marketing services, and it becomes very effective if it's taken under consideration before designing the location .

Any website on the web only succeeds when visitors enter it, and therefore the ways for visitors to enter your site are many, the foremost important of which is that the SEO process, which is preparing your site for search engines to seem within the first leads to Google, and since Internet users who look for products always and sometimes use search engines Like Google, they visit the primary , second, or third search results presumably then change the search word, therefore the appearance of your site within the foreground is extremely important.



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How to Build and Train a Team (demo) - Decisions in Dentistry
How to Build and Train a Team (demo) - Decisions in Dentistry
How to Build and Train a Team (demo) - Decisions in Dentistry
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